Value co?creation on technology?enabled platforms for business model responsiveness and position enhancement in global value chains

نویسندگان

چکیده

Global value chains (GVCs) enable multinational enterprises (MNEs) to engage supplier and partner firms in developing/emerging economies for lower production costs sell products advanced maximum profits. However, digital technologies are shifting the basis of offering GVC from services platforms. Considering that these platforms facilitate business exchanges multi-actor networks, or MNEs can easily become competitors if participate different networks. Nevertheless, relatively little research addresses how develop structural flexibility competitive association with differentiation their while developing effective strategies optimize creation capture relationship firms. This study develops a conceptual framework explain co-creation on technology-enabled facilitates strategic management firm relationships activities GVC. The has significant implications responsive models enhanced positions influence appropriation

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ژورنال

عنوان ژورنال: Strategic Change

سال: 2022

ISSN: ['1099-1697', '1086-1718']

DOI: https://doi.org/10.1002/jsc.2475